Integration guide

SellerGrid support integrations

SellerGrid is a business operations and customer engagement platform for ecommerce sellers. This page describes how we integrate with messaging and email channels so your team can manage customer conversations in one place—suitable for partners, customers, and platform review.

Product application: app.sellergrid.in · Company website: www.sellergrid.in

Supported integrations

SellerGrid supports the following customer communication channels. Each connection is configured per organization by an authorized administrator.

  • WhatsApp

    Connect your WhatsApp Business account so customer messages appear in SellerGrid alongside your other support channels.

    Connection
    Authorized users connect WhatsApp through Meta’s business onboarding flow. SellerGrid receives message and conversation data needed to display threads, send replies, and optionally create sales leads from conversations.
    Customer experience
    Customers message your business on WhatsApp as they normally would. Replies are sent from your connected business number.

  • Instagram DM

    Bring Instagram direct messages into the same unified inbox your team uses for other channels.

    Connection
    Instagram is connected via Meta’s platform for businesses linked to your Facebook Page. SellerGrid syncs DM threads authorized for your business.
    Customer experience
    Shoppers contact you through Instagram DMs; your team responds from SellerGrid without switching apps.

  • Facebook Messenger

    Handle Facebook Page Messenger conversations in SellerGrid with full thread history for your agents.

    Connection
    Messenger is enabled for Pages you authorize through Meta. Incoming and outbound messages are delivered through Meta’s messaging APIs.
    Customer experience
    Customers use Messenger on your Facebook Page; agents reply from SellerGrid using your Page’s authorized messaging connection.

  • Website Live Chat

    Embed a live chat widget on your storefront so visitors can reach your team in real time.

    Connection
    Configure the chat widget in SellerGrid (appearance, placement, and availability). Install the provided snippet on your website. Visitor sessions appear as conversations in your support inbox.
    Customer experience
    Website visitors open the chat widget, send a message, and continue the thread if they return while the session is active.

  • Email Support

    Route inbound support email into SellerGrid so email threads are managed like other conversations.

    Connection
    Configure inbound email for your organization (support address and routing). Messages sent to that address create or update threads in SellerGrid.
    Customer experience
    Customers email your published support address and receive replies from your team through normal email, while agents work inside SellerGrid.

How customer messages are handled

When a channel is connected, inbound messages from that channel are received by SellerGrid and associated with a conversation thread for your organization. Message content and metadata needed for delivery, display, assignment, and history are stored securely and shown only to users in your organization with appropriate access.

Outbound replies are sent back through the same channel API or service (for example, WhatsApp Cloud API, Meta messaging for Instagram and Messenger, your live chat session, or your configured email path). SellerGrid does not change how end-customers use their preferred apps; it centralizes handling for your team.

Optional automation (such as AI-assisted replies or knowledge base answers) runs only when you enable it for your organization. Human agents can always review and send messages according to your settings.

Agent workflow

  1. Agents sign in to SellerGrid at app.sellergrid.in with credentials issued by their organization.
  2. Open the unified support inbox to view conversations from all connected channels, filter by channel or status, and assign threads to team members.
  3. Reply to customers from the conversation view; attachments and channel-specific rules follow each platform’s capabilities.
  4. Use internal notes, tags, saved replies, and—where enabled—escalation or satisfaction workflows without exposing internal notes to customers.
  5. Optionally convert conversations to sales leads or link follow-ups so sales and support stay aligned in SellerGrid.

Privacy and security

SellerGrid processes customer and message data on behalf of the subscribing business (the data controller). Access is limited to authenticated users in that organization. We use industry-standard transport security (HTTPS) and access controls for production systems.

For Meta-owned channels (WhatsApp, Instagram, Facebook Messenger), data use is subject to Meta Platform Terms and your authorization during connection. We request only the permissions required to provide inbox, messaging, and related features you enable.

Organizations should publish their own privacy policy for end-customers and configure integrations in line with applicable law (including consent and opt-out requirements in their markets). SellerGrid’s marketing site and product terms describe our role as a service provider to businesses.

User data deletion instructions

This section describes how individuals and businesses can request deletion of data processed through SellerGrid in connection with Meta and other support integrations. It is provided for transparency and to support Meta App Review and platform compliance requirements.

Who may request deletion. End users (for example, customers who messaged your business on WhatsApp, Instagram, or Facebook Messenger), authorized representatives of a subscribing business, or the business account owner may submit a data deletion request related to integration data held in SellerGrid on behalf of that organization.

Scope of deletion. Requests may cover data received or stored through connected channels, including WhatsApp, Instagram direct messages, Facebook Messenger, website live chat, and email support integrations. Depending on your role, deletion may apply to conversation content, associated metadata, and related records tied to those channels within SellerGrid.

How to submit a request. Send a deletion request through SellerGrid support or contact channels listed on this page. Include enough information for us to verify the request (for example, your business name, organization identifier, channel involved, and relevant conversation or account details). You may also contact us at support@sellergrid.in.

Processing and timing. SellerGrid reviews each request after reasonable identity and authority verification. We process approved deletions in accordance with applicable law, our agreements with customers, Meta Platform Terms (where Meta channels are involved), and retention obligations that may require limited logging for security, fraud prevention, or legal compliance. We will confirm when deletion is completed or explain if part of the request cannot be fulfilled and why.

Disconnecting integrations. Subscribing businesses may disconnect WhatsApp, Instagram, Facebook Messenger, live chat, or email integrations from within SellerGrid or through Meta’s business settings. Disconnecting stops new data from flowing in; it does not by itself delete historical data already stored. Submit a deletion request if you need prior integration data removed from SellerGrid.

For Meta-specific user data deletion callbacks required by your app configuration, ensure your Meta app settings reference this URL where applicable: https://app.sellergrid.in/integration-instructions#data-deletion

Use cases

  • D2C brands answering pre-sale questions on WhatsApp and Instagram from one inbox.
  • Marketplace sellers handling order, delivery, and return inquiries across Messenger and email.
  • Storefront teams offering live chat on their website with handoff to human agents during business hours.
  • Operations managers tracking response load, assignments, and outcomes across channels.
  • Sales teams capturing qualified leads from support conversations without exporting chats manually.

Frequently asked questions

Who can connect integrations?

Only authenticated administrators or authorized users in your SellerGrid organization can connect or disconnect channels. Each organization manages its own connections.

Does SellerGrid sell or share customer message content?

SellerGrid processes message data to provide the service to your business. We do not sell personal data. Use is governed by our agreements with you and applicable platform terms (including Meta’s policies where relevant).

Can we use only some channels?

Yes. You may connect any combination of WhatsApp, Instagram, Facebook Messenger, live chat, and email that fits your operations.

How does this relate to sales leads?

When enabled, your team can create or auto-capture sales leads from support conversations (for example, from WhatsApp or chat) so pipeline and follow-up work stays in SellerGrid.

What do we need for Meta channels (WhatsApp, Instagram, Messenger)?

A Meta Business account, appropriate business verification where required, and authorization for the Pages or WhatsApp numbers you want to connect. SellerGrid uses Meta’s official APIs after you complete onboarding.

Contact and support

For product information, demos, and general inquiries, visit our website. Existing customers should sign in to the application for account-specific help and integration setup.

Last updated: May 2026. SellerGrid reserves the right to update integrations and this documentation as product and platform requirements evolve.